January 23 launched an advertising campaign called "A bright morning."
An hour before sunrise (6:50 am) lit artificial sun, and turned it off. Because of this, the Londoners normal day light lasted for three hours. Were set up special chairs for more comfortable recreation area.
Weight of the sun is more than 2.5 tons, and an area of 200 square meters. The light that emits light similar to an artificial sun from 60 thousand ordinary light bulbs. According to the developers of the sun is visible even from space.